Cloud design provokes negative reaction

I originally heard this story, about a Dutch company's design for a high rise apartment building in Seoul, on the radio*, so I hadn't seen the building design. I see the "cloud" but I can see what people are upset about also. Note that this is a proposal for a building that has not been (and now, probably won't be) built.

*I heard this on Morning Joe on Sirius - Joe Scarborough was almost apoplectic about it, which seems a bit of an over-reaction to me, now that I've seen the design.