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Monday, November 21, 2011

Breaking Dawn box office

From Box Office Mojo:

While it wasn't quite able to reach the series high mark, The Twilight Saga:Breaking Dawn Part 1's outstanding estimated $139.5 million opening is second-best among Twilight movies, behind 2009's New Moon ($142.7 million). That's a small gap, though, and Breaking Dawn still managed to claim fifth place on the all-time opening weekend chart behind Harry Potter and the Deathly Hallows Part 2, The Dark Knight,Spider-Man 3 and New Moon. As is typical for the Twilight movies, its weekend was incredibly front-loaded with 51.6 percent of the gross coming from Friday showings (including its midnight tally).

Breaking Dawn Part 1 earned an incredible $30.25 million from 3,521 locations at midnight, which is about even with The Twilight Saga: Eclipse($30.1 million) and up from the last November movie The Twilight Saga: New Moon ($26.3 million). It wasn't quite enough to beat Harry Potter and the Deathly Hallows Part 2's $43.5 million midnight record, though that movie had the advantage of being the final installment and had a 3D boost.

The audience was 80 percent female and 60 percent over 21 years old. That's more female-skewing than Eclipse (65 percent), but the same as New Moon (80 percent). Also, the audience was younger for those movies (only 50 percent over 21 years old), though it's logical for the crowd to age along with the series. Breaking Dawn received a "B+" CinemaScore, which improved to an "A-" among females.



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