'Frozen River,' A Study In Oscar Marketing

Great story on NPR - I'm so glad I happened to be in the car and I caught this.

'Frozen River,' A Study In Oscar Marketing
by Nate DiMeo
Listen Now [4 min 1 sec]
All Things Considered, February 9, 2009 · With its Oscar nominations for Best Actress and Best Original Screenplay, Frozen River is emerging as this year's "Little Indie Makes Good." Its producers deftly negotiated the movie marketing game and now are planning to capitalize on this opportunity.