Malcolm Gladwell's The Tipping Point

I just finished this very disappointing book and found it not nearly as profound as I had expected. Almost all his examples amount to fads rather than a major shift in culture, and many focus on successful marketing, including the incredibly offensive success of a campaign that exploited youthful interest in the Free Tibet movement to sell $80 skateboarding shoes. How that illuminates "tipping" is beyond me, and I found it totally disgusting. I've read a number of insightful books about the dyanmics of culture and so far, this is the least informative, interesting, or worth reading.