"Vertical" thought

My friend Mary pointed this out to me: TPM did the leg work on the significance of Huckabee's ad campaign and speeches that mention "thinking vertically."

http://talkingpointsmemo.com/archives/062745.php

The ad they use as an example (I stole this "screen shot" from their site) implies that ole Mike just wants to improve America ("take America up not down"), but in fact this is a common expression among Evangelicals that refers to deference to God.

http://www.verticalthought.org/

Recall that Bush does a lot of this - embeds evangelical expressions into speeches in ways that appear innocuous to the uninformed, but that communicate clearly to those who recognize the reference.

For the record, I don't object to the Biblical/religious references, I object to the veiled Biblical/religious references.